The course provides a theoretical and practical programme based on the practical interpretation of theoretical concepts, which is focused on three modules, establishing synergies and organising the design process into annotations on the project location and process.
The first stage lays the groundwork for the concepts of interaction design by introducing the basics of the four different course specialisations.
This stage of the Master’s degree is structured around a repeated weekly schedule that follows the development phases of a digital service or product (think, design, code, make and inspire), thereby providing balanced training on the cornerstones of the world of creative digital companies.
The second stage of the Master’s degree enters into the specialisations and therefore follows a different structure. The students work together on projects on days of crosscutting activities that are divided by specialties when tackling the content of their courses.
The introductory module in Interaction Design investigates all facets of the process of digital content creation, production, design and prototyping by encouraging research, design and innovation in digital services.
This first part of the Master is structured around a repeated weekly schedule that follows
the development phases of a digital service or product: think, design, code, make and inspire.
In this way, it is possible to provide balanced training on the cornerstones of the world of creative digital companies.
The basic concepts of the four specialisation courses are introduced in this first stage, so that all the students of the Master are provided with the same groundwork: solid knowledge of entrepreneurship, digital business models and basic digital design.
The content is complemented by project management and new digital work methodologies, with one day a week dedicated to completing the briefs effectively while encouraging group cooperation and stimulating creativity.
Talks by creatives from other fields are held on Fridays, as well as visits to sector companies, cultural outings, creative afterwork events and presentations for students to improve their public speaking skills.
Students begin their specialisation stage in the second part of the Master.
The weeks still follow a weekday schedule, with Mondays and Fridays comprising common classes between all the courses in which the basic foundations of thinking and inspiring continue to be promoted.
Wednesdays are dedicated to project development, in which the students work in mixed teams with each assuming the role of the specific professional from their specialisation course field.
On Tuesdays and Thursdays each group works on proper contents of the chosen specialisation.
Option 1: Specialisation in UX/UI DESIGN
The UX/UI Design module trains future creators of the digital economy, people capable of providing solutions to revolutionise user experience and tomorrow’s communication.
Thanks to the collaboration of a partner, the programme is driven by experimentation and innovation alongside solid training in critical design and new business models.
Option 2: Specialisation in CREATIVE CODING
The Creative Coding module aims to train future digital economy professionals, versatile individuals with knowledge of designing experiences, mastery of the most versatile programming languages and great entrepreneurial skills.
One of the goals of the module is to train professionals who are able to communicate between disciplines, using technologies to their advantage rather than against.
Under the umbrella of a partner, students create a portfolio based on real briefs, working in multidisciplinary teams and developing technological applications from initial idea to final product.
Option 3: Specialisation in DIGITAL FABRICATION
The Digital Fabrication programme is designed for all product designers and makers attracted to new technologies and experimental design.
Thanks to the collaboration of a partner, students have the opportunity to interact with the labour market and develop a wide-ranging portfolio of research projects.
Option 4: Specialisation in DIGITAL MANAGEMENT
The Digital Management module is aimed at people with social and organisational skills and generally those who are fans of new technologies aiming to revitalise today’s digital creative sector.
By working with real briefing sessions from the leading companies in the field, the students complete the module with practical experience and a wide-ranging portfolio, thereby becoming a producer specialised in professional digital management.